On this page
- How do the garage floor coating franchises compare?
- Is a manufacturer dealer program the same as a franchise?
- What does a garage floor coating franchise really cost?
- How do you read FDD Item 7 and Item 19?
- What should you ask about leads before you buy?
- Franchise or independent: which makes more sense?
- Frequently asked questions
- Whichever brand you pick, the calendar decides the year
The best garage floor coating franchise is the one whose total cost, royalty, territory, and lead flow still make sense in year five, not just on signing day. Of the brands we could verify on their own franchise sites in October 2026, published startup investment ranges run from about $136,000 to $284,000, franchise fees from $50,000 to $74,950, and only one brand publishes its royalty rate on its site. Use the table below as a starting list, then confirm every number in the current Franchise Disclosure Document (FDD) before you sign anything.
How do the garage floor coating franchises compare?
Every figure in this table is as stated on each brand's own franchise site in October 2026. Confirm every number in the current FDD, because franchisors update their disclosure documents every year and websites lag behind.
| Brand | Published investment range | Franchise fee | Royalty | Brand or marketing fund | Territory | Training |
|---|---|---|---|---|---|---|
| GarageExperts | $136,300 to $246,400 | $54,900 | Not published as a rate | Not published | Protected zip codes, size not published | 2 people for 5 days in Grapevine, Texas |
| Granite Garage Floors | $149,500 to $222,200 | $50,000 | 6.5% monthly | 2% monthly | Protected, minimum 250,000 households | "Several weeks," location not published |
| PremierGarage | $186,730 to $284,250 | $74,950 | Not published | Not published | Protected, minimum 100,000 households | Virtual plus in person near Dallas, Texas, then an 8 week self paced program |
| Garage Force | Not published | Not published | Not published | Not published | Not published | Mentioned, length not published |
A few notes on what each site says, beyond the table.
GarageExperts. The investment page lists the $136,300 to $246,400 range, a $54,900 franchise fee, and a requirement of a $150,000 minimum net worth with access to $65,000 in cash. The site describes low fixed royalties in the first year and a declining royalty structure, but does not publish the rate. Its homepage cites an average unit volume of $686,909 with a footnote pointing to Item 19. Its FAQ page shows a different investment range ($103,332 to $199,328) than its investment page, which is a good example of why the FDD, not the website, is the number to trust.
Granite Garage Floors. This is the only brand in the table that publishes its royalty (6.5%) and brand fund (2%) on its site. Its FAQ says territories are defined by zip codes, counties, or metro areas with a minimum of 250,000 households, and cites average annual franchisee revenue of $729,404 from Item 19, noting that the figure is revenue, not profit. The investment range is cited to Item 7 of its 2026 FDD.
PremierGarage. PremierGarage is part of Home Franchise Concepts and sells a broader garage package, including polyaspartic and epoxy floor coatings alongside storage and organization. Its franchise pages list the $74,950 fee, the $186,730 to $284,250 range, $105,000 in required liquid capital, and territories of at least 100,000 households with one PremierGarage franchise per territory.
Garage Force. The Garage Force franchise page describes established policies, procedures, standards, training, and franchise support, and asks interested buyers to request information. It does not publish investment, fee, royalty, or territory figures. You will need the FDD for all of them. (Reminder: one Garage Force location is an Appointly client.)
Brands we left out. We could not load the franchise sites of some other coating brands, including Garage Kings, when we checked in October 2026, so we left them out rather than repeat directory numbers. If you are considering a brand not on this list, apply the same test: what does its own site say, and what does the FDD say?
Is a manufacturer dealer program the same as a franchise?
No, and the difference matters for your numbers. Some coating manufacturers run dealer or certified installer programs. Penntek's dealer page says its dealers operate independently and do not pay franchise fees or royalties, that startup costs vary with your existing equipment and team, and that every new dealer completes a two day, hands on certified installation training through Penntek Academy. The page does not address territory or exclusivity.
So a dealer program gets you a product line, training, and some manufacturer support without a revenue share. It does not get you a brand homeowners recognize, a protected territory, or a marketing program. For an installer who already knows prep, that can be a middle path between buying a franchise and going fully independent.
What does a garage floor coating franchise really cost?
The franchise fee is the smallest part of the long term cost. Garage floor coating franchise cost has three layers:
The franchise fee
(FDD Item 5), paid once at signing. On the sites above, $50,000 to $74,950.
The rest of the startup investment
(Item 7): equipment, vehicle, initial product, training travel, opening advertising, and working capital. On the sites above, the full Item 7 ranges run from about $136,000 to $284,000, fee included.
Ongoing fees
(Item 6): royalty, brand fund, technology, and any minimums. These come out of every job for the life of the agreement.
Here is what the third layer looks like with the one brand that publishes its rates. Granite Garage Floors lists a 6.5% royalty and a 2% brand fund, or 8.5% of revenue. Take a single crew doing an illustrative $378,000 a year, which is the full time one crew example in how much a floor coating business makes:
| Illustrative annual revenue | Royalty plus fund at 8.5% | Over a 10 year term at flat revenue |
|---|---|---|
| $250,000 | $21,250 a year | $212,500 |
| $378,000 | $32,130 a year | $321,300 |
| $700,000 | $59,500 a year | $595,000 |
The revenue figures are illustrative, not Granite's results, and term length varies by agreement. The point is the scale: over the life of the agreement, ongoing fees usually dwarf the franchise fee. The right question is whether the brand, training, and lead program produce more than that in extra profit. For what a typical job clears before any royalty, see our floor coating pricing and margins breakdown.
How do you read FDD Item 7 and Item 19?
The FDD is the disclosure document every franchisor has to give you under the FTC's Franchise Rule. The FTC's Consumer's Guide to Buying a Franchise says you must receive it at least 14 days before you are asked to sign any contract. Two items do most of the work when you compare coating brands.
Item 7: Estimated initial investment. This is the low to high range of what it costs to open, line by line: franchise fee, equipment, vehicle, initial inventory, training travel and wages, opening advertising, insurance, and working capital for the first months. Read the notes under the table, not just the totals. They tell you what is excluded. GarageExperts, for example, notes that its range does not include royalties or advertising fees and assumes two people trained for five days. Plan on the high end of the range, because coating businesses in cold markets need to carry costs through a slow winter.
Item 19: Financial performance representations. The FTC guide describes Item 19 as the claims the franchisor chooses to make about the sales or earnings of its franchises, and notes that no other financial performance claim may be made if it does not appear there. Three things to check:
- Is it revenue or profit? Both Item 19 figures quoted above are revenue. A coating job typically spends 40 to 50% of its price on materials, crew labor, and consumables before overhead, marketing, and royalty.
- Who is in the average? Find out whether it includes every location or only those open a full year, and how many fell below the average.
- What is missing? If Item 19 is blank, the franchisor has chosen not to make an earnings claim. Ask current owners instead.
Then read Item 20, which the FTC guide says shows growth and owner turnover in the system, and call owners from that list, including ones who left. The SBA's planning resources also include a section on buying an existing business or franchise, and a franchise attorney review is worth its cost next to a ten year agreement.
What should you ask about leads before you buy?
The brand, the coating system, and the training are the easy parts to evaluate. Lead flow is the hard part, and it is where most franchise locations either thrive or stall. Ask the franchisor and at least five current owners:
- How many booked estimates a week does the brand fund produce in a territory like mine?
- Who calls the homeowner, and how fast? Our benchmarks show about 90% of homeowners answer when called within one minute, and the rate falls fast after that.
- Am I allowed to run my own local marketing, and with which vendors?
- Do most owners spend their own money on local ads on top of the fund?
If you already own a location and the calendar is thin, our guide for a garage coating franchise owner without enough leads walks through whether it is a volume, speed, or booking problem. If you are looking at buying a location that is already open, read buying an existing garage coating franchise location first.
Franchise or independent: which makes more sense?
| Franchise (sites above) | Independent | |
|---|---|---|
| Startup cost | About $136,000 to $284,000 published ranges | Roughly $20,000 to $45,000 for most owner operators |
| Ongoing fees | Royalty and fund on every job (8.5% where published) | None |
| Training | Included | Manufacturer training or an experienced installer |
| Brand | Established name | Built one review at a time |
| Territory | Protected, defined by the agreement | Anywhere you can drive |
| Lead flow | Shared program, plus your own spend in many cases | Entirely on you or a partner |
The independent startup range comes from our guide on how to start a floor coating business. The full comparison, including who each path suits, is in garage coating franchise vs independent.
The short version: a franchise makes the most sense for someone new to concrete who wants a system, a brand, and structure, and is willing to share revenue for it. Going independent makes more sense for an experienced installer who would rather put the royalty money into marketing they control. Independents in franchise heavy markets can win on speed and the owner standing in the garage, which is covered in how independents compete with floor coating franchises.
Frequently asked questions
What is the cheapest garage floor coating franchise?
Of the brands whose franchise sites we could verify in October 2026, GarageExperts published the lowest starting investment on its investment page at $136,300, and Granite Garage Floors the lowest franchise fee at $50,000. The cheapest to open is not always the cheapest to own, because royalties and fund fees run for the life of the agreement. Compare Item 6 alongside Item 7 in each current FDD.
How much does a garage floor coating franchise cost?
On the franchise sites we checked in October 2026, published investment ranges ran from about $136,000 to $284,000, with franchise fees from $50,000 to $74,950. On top of that come ongoing royalties and fund fees. The one brand that publishes them lists 6.5% plus 2% of revenue. Confirm every figure in the current FDD, since sites and disclosure documents change every year.
Do garage coating franchises publish their royalty rates?
Most do not publish them on their websites. Of the four franchise brands in our table, only Granite Garage Floors publishes its royalty and brand fund rates on its site. The rest disclose them in Item 6 of the FDD, which you receive at least 14 days before signing.
Is Item 19 revenue the same as what a franchise owner makes?
No. The Item 19 figures quoted on the coating franchise sites we checked are revenue. Owner income is what is left after materials, crew labor, royalty, brand fund, insurance, vehicles, equipment payments, and marketing. Ask the franchisor whether the FDD includes any expense or profit data, and ask current owners what they keep.
Is a Penntek dealer the same as a franchise owner?
According to Penntek's own dealer page, no. Penntek dealers operate independently and do not pay franchise fees or royalties, and new dealers complete two days of certified installation training. A dealer gets a product line and training but not a franchise brand or protected territory.
Whichever brand you pick, the calendar decides the year
A franchise gives you a system and a name, but the location still lives or dies on how many qualified homeowners sit at the kitchen table each week. Appointly runs Meta ads for you (and you own everything it builds), texts and calls every homeowner within one minute, qualifies them, and books the estimate on your calendar, for $125 to $175 per booked estimate, plus ad spend you fund at cost, with one coating contractor per market. If you own a franchise location, check that your agreement allows outside local marketing first.
Book a strategy call and we will check whether your market is open and how many estimates a week fit your crew.

About the author
Patrick Mietka
Cofounder, Appointly Solutions
Patrick runs the Meta ad campaigns and the numbers behind every Appointly client. He has managed lead generation and appointment booking for floor coating and home service contractors across the US, and writes about what actually turns ad spend into booked estimates.
More about the Appointly team