Owner guides
Straight answers for floor coating owners, by situation
Garage floor coating, epoxy flooring, concrete coating, or polyaspartic. Whatever you call your business, find the spot you are in and get the answer for it, with the numbers behind it.
1
floor coating contractor per market, never shared
100+
jobs closed by clients from estimates we booked
~$3,500
average ticket across client jobs
60 to 70%
of leads should become booked estimates when called fast
Just launched, no leads yet
For new epoxy flooring and floor coating companies
How Do New Epoxy Flooring Companies Get Their First 20 Estimates?
New epoxy flooring companies get their first 20 estimates by building local proof, then running Meta ads at $50 to $100 a day with every lead called in a minute.
Read the answerFor part time floor coating installers
When Can I Quit My Job and Do Floor Coating Full Time?
Quit when you book estimates every week from a channel you control, your install is repeatable, and savings cover a slow stretch. Not when friends stop calling.
Read the answerBurned by a past agency
For floor coating owners leaving an agency
Firing Your Floor Coating Marketing Agency: What to Take and How to Avoid a Lead Gap
Firing your floor coating agency? Get access to your ad account, pixel, pages, CRM, and phone numbers first, and keep leads running until the new source books.
Read the answerFor floor coating owners unsure about their agency
How Long Should I Give a Floor Coating Marketing Agency Before I Fire Them?
Give a floor coating agency 60 to 90 days in season, but judge it every 2 weeks. By day 30 you should see leads called in minutes and estimates on the calendar.
Read the answerFor floor coating owners burned by a past agency
What Should You Ask Before Hiring Another Floor Coating Marketing Agency?
Burned by an agency before? Ask these 15 questions before you hire another floor coating marketing agency, from who calls your leads to who owns the ad account.
Read the answerAds not producing
For garage floor coating companies with ads that get clicks
My Garage Floor Coating Ads Get Clicks but No Leads. What's Wrong?
Clicks but no leads means the break is after the click: a slow page, a page that doesn't match the ad, a broken form, or broken tracking. Test on your phone first.
Read the answerFor epoxy flooring companies running facebook ads
Why Are My Facebook Leads for Epoxy Flooring So Bad?
Bad epoxy flooring leads from Facebook usually trace to the native lead form, stock creative, discount hooks, and a wide service area. Here is the fix for each type.
Read the answerTired of chasing leads
For floor coating owners who hate chasing leads
How Do I Get Floor Coating Jobs Without Chasing Leads All Day?
Chasing comes from slow calls, low intent sources, and native lead forms. Fix the source, hire a setter, or buy booked estimates. Someone still calls in 1 minute.
Read the answerFor floor coating owners doing everything themselves
I'm Working 70 Hours a Week Running My Floor Coating Business. What Do I Hand Off First?
Hand off calling and booking new leads first. About 90% of homeowners answer a call within one minute, and you can't make it from a grinder. Estimates go last.
Read the answerFor garage floor coating owners whose leads go silent
Why Don't My Floor Coating Leads Answer the Phone?
Most floor coating leads go silent because the first call came too late. About 90% answer within a minute. Then check the lead form, the ad, and your caller ID.
Read the answerOne crew trying to fill the calendar
Booked out and ready to grow
For floor coating companies expanding their service area
How Do I Expand My Floor Coating Business Into a New Town?
Pick a town inside a drive you can repeat, install a few floors there first, run separate ads with local photos, and group installs by area before you go wider.
Read the answerFor floor coating companies booked weeks out
My Floor Coating Calendar Is Booked Out. Should I Stop Marketing?
Usually not. When your floor coating calendar is booked out, turn ads down instead of off, tighten your area, sell install dates with a deposit, and keep reminders on.
Read the answerFor floor coating owners thinking about hiring an estimator
Should I Hire a Salesperson to Run My Floor Coating Estimates?
Hire an estimator when you are the bottleneck, have enough estimates to keep someone busy, and a written process exists. Then track close rate by estimator.
Read the answerFor garage floor coating companies outgrowing one crew
When Should I Add a Second Crew to My Floor Coating Business?
Add a second crew when the install backlog holds month after month and your leads can already feed two crews. Fix show rate first: 80% with no reminders, 95% with.
Read the answerGarage coating franchise owners
For garage coating franchise owners
My Garage Coating Franchise Isn't Getting Enough Leads. What Should I Do?
If your garage coating franchise isn't getting enough leads, first check if it is volume, speed, or booking. About 90% of homeowners answer a call within a minute.
Read the answerFor people thinking about buying an existing garage coating franchise
Should You Buy an Existing Garage Coating Franchise Location Instead of Starting a New One?
Buy an existing coating franchise only if its territory, reviews, and crew transfer. Read FDD Item 17 with an attorney and check 90 days of leads before you offer.
Read the answerSlow winter season
For concrete coating companies in cold markets
How Do Concrete Coating Companies Keep Their Crews Busy in Winter?
Cold market coating crews stay busy in winter with indoor floors, cold rated systems used within spec, spring jobs pre-sold with deposits, and a cash plan for crew.
Read the answerFor floor coating owners planning the year
What Should a Floor Coating Business Owner Plan in January for the Year Ahead?
In January, pull last year's leads, booked estimates, show rate, close rate, and average ticket, then set install days and a spring marketing start for your climate.
Read the answerNot seeing your situation?
The blog covers pricing, closing, crews, and ads in depth. Or book a call and ask us directly.
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