Question 1

What qualifies as a lead I get charged for?

Accepted Answer

A lead must be a verified homeowner, located in your service area, with a real insulation project and an indicated budget. If a lead does not meet all criteria, you do not pay for it.

Question 2

What is the startup fee for?

Accepted Answer

It covers the initial setup work, including your Google profile setup, ad account build, creative, launch, and review card kit. After that, you only pay per qualified lead delivered.

Question 3

Are my leads exclusive?

Accepted Answer

Yes. We only work with one insulation contractor per market. Your leads are not sent to a local competitor.

Question 4

What markets do you work in?

Accepted Answer

We focus on small-to-mid-sized markets in the US and Canada where insulation contractors have room to grow and want cleaner lead flow.

Question 5

How fast do leads come in?

Accepted Answer

Most contractors see their first leads within 24 to 48 hours of campaign launch.

Question 6

What if I want to pause or stop?

Accepted Answer

You can cancel anytime. There is no long-term contract. We just ask for a short notice period so campaigns can be wound down cleanly.

Question 7

Do I need to run my own ads?

Accepted Answer

No. We handle the creative, targeting, budget management, and optimization. Your team just needs to answer the phone and run the estimates.

Question 8

How do I get started?

Accepted Answer

Book a strategy call. We review your market, service area, and current lead flow, then tell you whether Appointly is a fit for your business.

FAQ for Appointly Solutions