01
Google profile and market setup
We tighten up your Google Business Profile and service area positioning so local homeowners can find you with more confidence.
Process Overview
How Appointly Solutions works
The process is built to help insulation contractors get more qualified estimate opportunities without spending their day inside ad accounts.
Step By Step
The system behind each booked estimate opportunity.
02
Local ad campaigns
We run campaigns aimed at homeowners in your target towns who are likely to need attic insulation, removal, or spray foam work.
03
Lead qualification
Every lead is checked for homeowner status, project fit, and service area before it reaches your team.
04
Review follow-up
We include a review system your crew can use after completed jobs so your Google profile gets stronger over time.
05
Pay per qualified lead
The model stays tied to approved lead delivery instead of a fixed monthly retainer that keeps running either way.
What You Get
The lead should feel ready for a real estimate conversation.
A typical lead includes verified contact details, service area fit, and enough job context for your team to move into the estimate conversation instead of starting from scratch.
If you want more background on why the system was built this way, the About page shares the operating principles behind it. For the direct offer, see Insulation Contractor Leads.
What It Costs
Cost per lead, tied to performance.
The conversation stays focused on lead quality, response speed, and booked estimates instead of a big monthly fee that keeps running either way.
Common Questions
Quick answers about the process.
Do I need to manage campaigns myself?
No. We handle the setup, ads, qualification flow, and review process. Your team focuses on answering the phone, running estimates, and closing work.
What does a qualified lead include?
A qualified lead is a verified homeowner in your service area with a real insulation project and an indicated budget.
What if a lead does not meet the criteria?
You do not pay for it. If the lead misses the agreed standards, it does not count.
Return to the homepage for a full overview, or visit the FAQ for detailed answers about lead qualification, exclusivity, and how to get started.
Results
Proof that the leads turn into real estimate conversations.
Booked Appointments
This is what the estimate calendar looks like after launch.
Andre
In his second month, Andre brought in 6 new residential clients.
6 new clients
6 new residential clients added in month two.
6 closed jobs / month
Closed jobs per month, held for three straight months.
24-48 hours
Typical time from campaign launch to first lead arriving.
Related Resources
Follow the process into the right next page.
These pages expand the core process into the commercial angles contractors usually compare before booking a call.
Learn more
Exclusive Insulation Leads
Understand how one-contractor-per-market positioning supports margin and close rate.
Visit pageLearn more
Pay Per Lead Insulation
Compare the pricing model against retainer-style marketing and agency risk.
Visit pageLearn more
Cost Benchmarks for Pay Per Lead
Read supporting blog content about cost structure, ROI, and contractor expectations.
Visit page