Where do your epoxy flooring leads come from?

From Meta ads we run in your service area. Homeowners respond to before-and-after garage floor creative, submit a short form, and Jacob texts and calls them within one minute to qualify and book the estimate.

Do you book estimates for polyaspartic and polyurea systems, not just epoxy?

Yes. Homeowners search for epoxy, but most of the jobs we book are full flake systems with a polyaspartic topcoat. The ads speak the homeowner's language and you quote the system you actually install.

What does an epoxy flooring lead cost compared to a booked estimate?

Shared epoxy leads from marketplaces typically cost $40 to $100 each and are sold to several contractors. A booked estimate from Appointly is exclusive and priced per appointment, so you pay for a homeowner with a confirmed time on your calendar, not a phone number.

Can you fill a calendar for a single-crew epoxy business?

Yes. Tell us how many estimates per month your crew can run and we size the campaign to that number. Many clients start at 15 to 25 booked estimates a month.

Epoxy & Concrete Coatings

Epoxy flooring leads, booked as estimates for coating specialists

Epoxy and polyaspartic specialists need narrower targeting and faster response than broad home service campaigns provide. Appointly Solutions runs the Meta ads, contacts each homeowner instantly, and books the coating estimate onto your calendar for garage floors, showrooms, warehouses, patios, and basements.

Book a Strategy Call Floor Coating Appointments

Why This Market Behaves Differently

Booking coating estimates is usually narrower and more seasonal.

Built for specialized jobs

Epoxy and polyaspartic estimates need tighter targeting because the homeowner is usually searching for a specific finish, like a garage floor, showroom, or warehouse coating, not general education.

Steady through seasonal swings

Coating demand can spike with warmer weather and new-build cycles, so we pace the Meta ads and keep booking estimates onto your calendar as interest moves.

Exclusive market protection

Smaller pools of qualified coating crews make exclusivity more valuable when each local job (garage, basement, patio, or showroom floor) carries real margin.

Faster response window

Homeowners pricing an epoxy garage floor or concrete coating move quickly, so every lead gets a text and a call within one minute, before they call another crew. That is speed to lead.

Where Appointly Fits

Better for coating crews who need booked estimates, not raw traffic.

Appointly Solutions supports epoxy and concrete coating specialists with Meta ads, instant speed to lead, and exclusivity that protects a narrower local market. You compare what you pay (ad spend at cost plus the fee per booked estimate) against the value of a real coating job, not against vague traffic metrics.

For the broader service page, return to Floor Coating Appointments. To understand how the model works, continue to The Appointly Model.

Coating Strategy

Review seasonality, close rate, and market fit before you scale.

A strategy call with Appointly Solutions can help you compare your average coating job value, service area, and demand timing against the Appointly Model: your ad spend at cost, plus $125 to $175 for each booked estimate we put on your calendar.

Book a Strategy Call

FAQ

Frequently asked questions

Where do your epoxy flooring leads come from?: From Meta ads we run in your service area. Homeowners respond to before-and-after garage floor creative, submit a short form, and Jacob texts and calls them within one minute to qualify and book the estimate.
Do you book estimates for polyaspartic and polyurea systems, not just epoxy?: Yes. Homeowners search for epoxy, but most of the jobs we book are full flake systems with a polyaspartic topcoat. The ads speak the homeowner's language and you quote the system you actually install.
What does an epoxy flooring lead cost compared to a booked estimate?: Shared epoxy leads from marketplaces typically cost $40 to $100 each and are sold to several contractors. A booked estimate from Appointly is exclusive and priced per appointment, so you pay for a homeowner with a confirmed time on your calendar, not a phone number.
Can you fill a calendar for a single-crew epoxy business?: Yes. Tell us how many estimates per month your crew can run and we size the campaign to that number. Many clients start at 15 to 25 booked estimates a month.

Results

Proof that the appointments turn into real jobs.

Booked Appointments

This is what the estimate calendar looks like after launch.

Mark T., AFAB Services, Port St. Lucie, FL

$35k closed in one month, at a 57% close rate.

“You've already paved the ground. I just go in and sweep it up. You guys are doing a great job.”

Read the AFAB Services case study

97% show rate

Of booked appointments across all our clients. No shows are credited automatically.

60% close rate

Our clients' average close rate on the appointments we book, across markets and products.

24-48 hours

Typical time from campaign launch to your first booked estimate.

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