What does the per-appointment fee cover?

Everything it takes to put the estimate on your calendar: building and managing the Meta ads, contacting every lead within minutes, following up with the ones who do not answer, and booking the appointment. There is no separate monthly fee.

What counts as a billable appointment?

A homeowner in your service area who owns the property, wants floor coating work, and confirmed a specific estimate time. If the appointment does not meet that bar, tell us and it is not billed.

Is there a long-term contract?

No. You can cancel anytime with a short notice period so the campaigns can be wound down cleanly.

How does this compare to buying floor coating leads?

Lead sellers charge per contact whether or not the homeowner answers. Appointly charges per booked estimate, so your spend is tied to a confirmed appointment on your calendar rather than a phone number.

The Appointly Model

The Appointly Model: Pricing Built Around Booked Appointments

The Appointly Model has one moving part. You pay a flat fee for each booked floor coating estimate that lands on your calendar, and nothing for leads that never book. This page explains exactly how that works.

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Why Contractors Like It

A pricing structure that stays tied to booked appointments.

Spend tied to booked appointments

You pay one flat fee for each booked floor coating estimate that lands on your calendar, and nothing for leads that never book. Your spend tracks real appointments, not guesswork.

Clear accountability

Because the per-appointment fee maps to confirmed estimates on your calendar, expectations around what you get for your spend are easy to define and track.

You focus on closing

We handle the Meta ads, the speed to lead, and the booking. Your crew spends its time running estimates and coating floors instead of marketing.

Easier planning

When you know exactly what each booked estimate costs, forecasting growth and planning crew capacity becomes far more practical.

How The Appointly Model Works

One flat fee per booked estimate. Nothing else.

The per-appointment fee covers everything we do to put the estimate on your calendar: running your Meta ads, hitting every lead instantly, and booking it. You are charged for each floor coating estimate we place on your calendar and for nothing else. It is not about chasing the lowest cost. It is a system where what you pay maps directly to appointments that show up.

For the broader process, visit How It Works. If your main concern is exclusivity, continue to Exclusive Appointments.

Is It A Fit

Best for floor coating contractors who want measured growth.

A strategy call can help you decide whether the Appointly Model, with its pay-per-appointment pricing, makes sense for your sales process, market, and growth targets.

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FAQ

Frequently asked questions

What does the per-appointment fee cover?: Everything it takes to put the estimate on your calendar: building and managing the Meta ads, contacting every lead within minutes, following up with the ones who do not answer, and booking the appointment. There is no separate monthly fee.
What counts as a billable appointment?: A homeowner in your service area who owns the property, wants floor coating work, and confirmed a specific estimate time. If the appointment does not meet that bar, tell us and it is not billed.
Is there a long-term contract?: No. You can cancel anytime with a short notice period so the campaigns can be wound down cleanly.
How does this compare to buying floor coating leads?: Lead sellers charge per contact whether or not the homeowner answers. Appointly charges per booked estimate, so your spend is tied to a confirmed appointment on your calendar rather than a phone number.

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